Insights & Knowledge Hub

careers

PR Manager

Job Title: PR Manager Location: London, Remote Type: Full-time Salary: Competitive, based on experience About Oxford Comma Oxford Comma Digital is a boutique growth-focused agency specialising in organic marketing. We deliver data-driven strategies that empower ambitious brands to thrive in an ever-changing digital landscape. From driving results for startups to

financial services

How Insurance Brokers Can Appear on Google and Attract Customers in 2025

In the crowded world of health insurance and income protection, standing out online can feel like an uphill battle. For brokers, competing against well-funded aggregators and navigating Google’s strict ranking criteria can feel overwhelming. Add in the pressure to stretch limited budgets, and the challenge of standing out online

careers

SEO Manager

Job Title: SEO Manager Location: London, Remote Type: Full-time Salary: Competitive, based on experience About Oxford Comma Oxford Comma Digital is a boutique growth-focused agency specialising in organic marketing. We deliver data-driven strategies that empower ambitious brands to thrive in an ever-changing digital landscape. From driving results for startups to

seo

The Ultimate Guide for E-commerce Meta Descriptions

Hello and welcome to our ultimate guide on meta descriptions for e-commerce websites! Together we’ll explore how best to write a great meta description for your e-commerce store. But first things first… What is a meta description? If you read our ultimate guide to e-commerce page titles, you might

seo

The Ultimate Guide to E-commerce Page Titles

Hello and welcome to our ultimate guide on page titles for e-commerce websites! Together we’ll explore what a page title is and why it’s useful, and how to write a great page title for e-commerce. First things first though… What is a page title? A page title appears

seo

The Ultimate Guide to E-Commerce URLs

Hello and welcome to Oxford Comma Digital’s ultimate guide to e-commerce URLs! This is a HUGE topic so settle in, get a cup of tea and feel free to look at the contents to skip to what you need to focus on. At the end of it, you’ll

seo

Overcoming "overcategorisation" on e-commerce websites: Balancing UX and SEO

I recently read an article on the Baymard Institute website, a company that conducts UX research for e-commerce websites, called Overcategorization of the Product Catalog Can Lead to Abandonment (Yet 75% Get It Wrong). It calls for a higher level of categorisation than that on many e-commerce websites, where you’

seo

What are keywords and why do we need them?

Everyone uses keywords, every time you pick up your phone or switch on your computer and try to search for something on the internet, you use a keyword to search for what you’re looking for. These phrases that you type into search engines play a pivotal role in which

seo

How to Think Mobile-First When it Comes to Web Design

The idea of mobile-first design has become popular due to the increasing use of smartphones for browsing the internet and accessing digital content, meaning it’s becoming increasingly important to make sure your site is mobile friendly. Within this blog we’ll look at, among other things, where mobile-first design

seo

Content Decay: How to recover lost traffic

When trying to gain traffic for your website, it’s tempting to focus on just creating new content, but if you ignore the older content that is already on your site you could be missing out on its full potential. Unfortunately, no piece of content will perform perfectly forever. As

seo

How to Create a Content Plan with SEO in Mind

Making sure your content ranks well in Google isn’t the only thing to think about when creating a content plan or writing content, we want to create content for users, but if there’s search demand, we might as well make the most of it! Set Clear Objectives Setting

seo

A Guide to Google Business Profile

Getting Started Do you need to set up a Google Business Profile? Follow this guide to help you not only set it up but optimise it. Within this guide we’ll teach you how to do the initial setup, add in the information about your business, make the most of

case study

SEO audit and strategy implementation

The client Enate is a B2B orchestration software company with automation opportunities that offers fast, simple and speedy deployment. With their workflow orchestration software you can deal with ticket management, case management, email management end-to-end communication and more, plus reporting and insights. The goal Enate had just completed a migration

seo

Keyword Research: How to perform in depth keyword research in 2025

What is keyword research and why is it important for SEO? Keyword research is the process of finding and analysing terms that people enter into search engines (i.e what you type into Google when searching for something). It's a crucial part of search engine optimisation (SEO). Not

seo Featured

Financial Services SEO: Understanding YMYL for Institutional Trading Websites

How SEO can increase inbound leads and support your sales team to win more business

seo

Our Guide to Search Intent

Search intent is the reason why someone searches for something in a search engine like Google.

seo

A Guide to Understanding Search

To Begin Whenever you conduct a search on Google, you're presented with countless potential results, ranging from hundreds of thousands to even millions. Essentially, the internet functions as a huge library, and Google's role is to sift through these results to provide you with the most

case study

Content Strategy & Implementation: 675% increase in organic traffic

The client Elara Care, a female empowerment company and cycle syncing app Elara Care, is building solutions that support women through every cycle, life stage, and goal. Starting with a cycle syncing app, b2b workshops, and expert training, Elara is empowering women to thrive every step of the way. The