Is Your Brand Visible in AI Search?
The SEO game is changing. Our proprietary tool reveals how you (and your competitors) rank in ChatGPT for commercial-intent searches — so you can act before others even realize what's happening.
Stay ahead of the curve with visibility insights you can't get anywhere else.
Request a DemoThe Rise of AI Assistants Is Rewriting the Search Playbook
Consumers are no longer relying solely on Google. Tools like ChatGPT, Perplexity, and Gemini are becoming default advisors — answering high-intent questions and recommending brands instantly. But here's the catch:
You can't optimize what you can't see.
If you don't know how your brand appears in AI-generated answers, you're already falling behind.
What Most Brands Don't Realize:
- You might appear in ChatGPT — but rank too low to matter.
- Your competitors could already be featured more prominently.
- AI tools prioritize authority, clarity, and structured data, not just backlinks or keyword volume.
- There's currently no off-the-shelf way to track your performance in AI search... until now.
Introducing the AI Search Visibility Tracker
Built by Oxford Comma Labs, this proprietary tool gives you a first-of-its-kind view of how your brand and your competitors perform in AI search results for high-value commercial terms.
What you'll get:
A full visibility report showing which brands appear (and how often)
Average ranking positions — not just presence, but prominence
Competitive benchmarking: where you stand, who's winning, and where the gaps are
Custom analysis by country, sector, and user intent
Example Insight: eToro ranks higher on average than XTB — even though XTB appears more frequently. Visibility ≠ dominance.
WHY IT MATTERS NOW
This isn't just a nice-to-have.
AI is becoming a core part of how people research, compare, and buy — especially in ecommerce, finance, and wellness. Early movers will win share of voice, trust, and clicks before AI search becomes as saturated as Google.
GIVING YOU A FIRST-MOVER OPPORTUNITY
Our analysis shows that eToro and XTB are currently dominating AI-driven discovery, while other trading companies like Capital.com and CMC markets have minimal visibility in AI-generated answers.
AI search is dynamic — behavior shifts fast and isn't tied to traditional SEO rankings. ChatGPT favors specificity, trust signals, and brand volume, not just technical SEO.
The space is still wide open for strategic positioning in AI results for brands who act early.
KEY FINDINGS FROM OUR RESEARCH
- XTB appears in the most queries (69%). Often ranks lower in ChatGPT's answers.
- eToro appears slightly less (63% of queries) but ranks highest on average, suggesting stronger content quality or trust signals.
- IG shows up but doesn't dominate, despite strong SEO.
- Capital.com has minimal visibility in AI-generated answers - an open door for strategic positioning.