Generative Engine Optimization

While traditional SEO focuses on ranking in search engine results pages (SERPs), Generative Engine Optimization (GEO) is specifically designed for AI search platforms that generate direct answers rather than lists of links. GEO requires different technical approaches, content structures, and authority signals to ensure your brand is recognized and cited by AI systems. While there is some overlap — quality content matters in both — GEO requires specialized strategies for knowledge graph integration, semantic markup, entity recognition, and multi-platform optimization that go beyond traditional SEO tactics.

Initial improvements in AI visibility can often be seen within 4-8 weeks, with more significant results typically appearing within 3-6 months. Technical optimizations like structured data implementation can show relatively quick results, while authority building requires a more sustained effort. Our monitoring tools allow you to track progress from the start, with regular reporting on your brand's appearance in AI-generated responses across platforms. We provide clear benchmarks and milestones so you can see how your GEO strategy is progressing throughout the process.

We optimize for all major AI search platforms, including Google's AI Overviews, ChatGPT (both free and Plus versions), Perplexity, Claude, Bing AI, and emerging platforms like Arc Search. Each platform has unique characteristics that require specific optimization approaches. While there are universal GEO principles that work across platforms, our tailored strategy addresses the nuances of each system to ensure comprehensive visibility. We continuously monitor platform changes and emerging AI search technologies to keep your GEO strategy current and effective.

Yes, we can target specific queries, topics, or question patterns that your audience is likely to ask AI systems. Our AI prompt analysis identifies the natural language patterns users employ when asking questions related to your industry, allowing us to optimize content to match these patterns. We can prioritize high-value commercial queries, informational topics that position your brand as an authority, or specific product and service categories. This targeted approach ensures your optimization efforts focus on the queries most likely to drive business results.

We employ a comprehensive measurement framework that includes citation rate (the percentage of relevant AI responses that mention your brand), citation prominence (how early and prominently your brand appears in responses), entity recognition accuracy (whether AI systems correctly understand your brand and offerings), and business impact metrics like AI-referred traffic and conversions. Our proprietary tracking tools monitor your visibility across multiple AI platforms, providing a holistic view of your GEO performance. Regular reports compare your visibility to competitors and highlight opportunities for further optimization.